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There are many keyword tools out there. I love to utilize Overtures since its free and easy. Remember that the figures from Overture are usually inflated often a l...

Hows that list coming along? You wll recall in the first element of this line I included obtaining a list together of ideas for the site or blog market. Hopefully you've a good sized set of general categories. The following steps include narrowing the keywords and then performing some supply and demand study.

There are many keyword tools out there. I prefer to work with Overtures since its free and easy. Take into account that the numbers from Overture usually are inflated sometimes somewhat sometimes a whole lot. They fudge the figures by counting like queries fly and flies or because the same problem affiliate and affiliates get counted. Remember they earn more income persuading their prospective advertisers a search phrase is popular.

Therefore plug in one of many common search terms from your list. Im going to use dogs. Listed below are the results:

Searches done in February 2006

Depend Search Term

1104234 dog

225786 breed of dog

183180 dog education fundamentals

152056 dog show

139072 dog breeders

98321 dog name

97021 dog education

91172 dog picture

88480 dog for sale

62657 dog brushing

56907 dog surprise

I edited several like spy dog out for expediency. I like dog training [basics] and dog breeds. Seems like people are trying to find both a great deal. Given that we have the desire, lets go over to Google and check the supply.

Key in the actual key phrase, putting quotes around it so Google searches for exactly what we wish. If you place in puppy breeds, Google returns 5,59o,000 effects. Look in the upper right-hand corner for this number.

Have you ever heard of Sumantra Roy? Most likely not. To research more, people are encouraged to check-out: building link. Hes a guy who focuses primarily on particular keyword study and Search Engine Optimisation. If people hate to be taught extra info on link building, we recommend tons of online resources you might investigate. He's created a formula called the Keyword Effectiveness Index or KEI to gauge the potential of the keyword. I use a simpler version of it. Here it is:

KEI = Demand / Supply

That is - Demand divided by Supply. The larger the KEI the greater. This provides you a simple KEI that ranges from 1-10. People compare this for the Richter Scale, and thus each successive number is dramatically greater than the last number.

In our example above, the KEI for breed of dog could be.04, which isnt that great.

Dog Training Basics yields 45,600 results for Google. The KEI will be 4, that is fantastic. To get other interpretations, we understand you gander at: seo outsourcing. Hmmwait one minute. Our lesson is concluded by that. Bye. [Sound of running down the hallway and door slamming]. Only a little nerd laughter there.

Execute a few more and see what you think of. I did so dog title and got a of.10, which will be poor. I also tried dog surprise, which got me a KEI of.07.

I usually pick up the highest KEI key words and put them back in the Overture device and test it again. My mom learned about link building services by browsing books in the library.

Incidentally, Wordtracker does this all for you. Try it free of charge and see how easy it is. Just bear in mind that they use various resources for both demand and supply than my example above, but that shouldnt make too much of a difference.

So now we must have a much smaller list that's some good prospects about it..